The battle between social platforms for users’ attention continues to heat up. Instagram, in a successful bid to counter TikTok’s meteoric rise, cloned TikTok’s video-centric feed and dubbed it Reels. Now, it seems TikTok is ready to strike back with TikTok Notes, a photo-focused experience.
/2 We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of one’s day, the TikTok Notes experience is designed for those who would like to… pic.twitter.com/KPXJqbaOdG
— TikTokComms (@TikTokComms) April 17, 2024
TikTok Notes features | Source: TikTok (X)
So, there you have it. The company has begun limited testing and made TikTok Notes available for download in Canada and Australia. In an apparent nod to what it hopes are its future users, as well as its competition, TikTok shared: “TikTok Notes experience is designed for those who would like to share and engage through photo content.”
The launch of TikTok Notes signals a new phase of this competition, and users are the likely winners. Whether TikTok Notes can carve out a substantial niche where Instagram reigns supreme remains to be seen, but the fight is sure to be captivating.