TECHNOLOGY

Apple launches special edition Beats Fit Pro Alo Yoga earbuds

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Apple launches special edition Beats Fit Pro Alo Yoga earbuds

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Apple announced a new pair of special edition Beats Fit Pro earbuds designed in collaboration with Alo Yoga, the US-based athletic apparel retailer, which has its own virtual space in Roblox.

The newly launched special edition Alo X Beats Fit Pro are now available for purchase from Alo’s website for $200 and come in just one color: Black Sparkle. They feature a custom case with high-gloss coating infused with shimmering sparkles, hence the name of color.

To hype up the partnership, Beats and Alo are working with Grammy award-winning Global Platinum Recording artist Tyla for the launch campaign of the Alo X Beats Fit Pro.According to Apple, the campaign that was filmed in Bahamas “is an immersive sensory journey featuring the track “Safer” off her recently released debut album, TYLA.”



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